The Kartel® Bespoke Experience is now available online. Our flagship store brought the ultimate personalised service to the world of watchmaking. Now you can experience the same artisanal excellence and design your own one-of a kind timepiece with our online Watch Builder.

Every customer is unique

A watch tells a lot about its wearer. It has to suit your lifestyle, unique tastes and fit comfortably around your wrist. It shows that you value your time and appreciate craftsmanship. That you took the time to present the best side of yourself. A fine timepiece is an excellent choice for commemorating special events and achievements. With hundreds of design options and personal engraving, we help you build a unique timepiece to tell your story.



Choose between over 900 component options to build your dream timepiece to your individual specifications. By visiting one of our stores, your personal watch builder will guide you through choosing every detail of your custom timepiece. We take the time to get to know your lifestyle and personal preferences to offer the best advice and personal service.


When ordering online, you can use our customisation tool to visualise your customised watch in real time. Once you have chosen your preferred case, dial and watch strap, you can add a personalised engraving in the back. Your watch will be assembled by our master watch builder with the utmost precision and attention to detail. 




The inspiration for our design process come from the diverse nature of Scotland. The vast mountain landscapes of the Highlands and the rivers running through the gently sloped glens are an infinite source of profound beauty. The natural elements are contrasted with references to Scotland’s industrial heritage in our steel watch cases and dial designs.


Scottish heritage materials have been associated with bespoke products for centuries. The Harris Tweed® and Johnstons of Elgin fabrics we use to craft our watch straps are the same as used by the finest British tailoring houses. The durability of tweed and softness of cashmere make for the perfect match to a quality watch.




At Kartel®, our mission is to unite the timeless with the latest technology. Our watch designs combine handcrafted materials with contemporary high-precision timekeeping. By adopting the latest advances in digital design tools, we aim to offer the customised experience of our in-store bespoke service through our online platform.



“We assemble durable, high-performing timepieces to the specifications of our discerning customers around the world.”